Meet the Team

Lauri hiking in her local mountains

Lauri – Owner and Digital Marketing Strategist

Lauri discovered digital marketing about 10 years ago and hasn’t looked back since. With a solid business and entrepreneurial background, digital marketing was just the next step in marketing and business growth and something that came naturally to her.

As the fearless leader of Reaction Concepts, Lauri is responsible for making sure that everyone else has the very best skills and tools to do their jobs well so they can help their clients’ accounts grow.

When not monitoring PPC accounts, reviewing email campaigns, installing conversion tracking codes or reading hundreds of emails, Lauri likes hiking locally and traveling internationally.

Steph in Croatia checking out the view
Stephenie – Senior Adwords/Bing/Gemini Account Manager

A long-term traveler, Steph is a “digital nomad”, working on her accounts as she continues to explore the world.

With a Ph.D. in Psychology, Steph takes a very scientific approach to her accounts and has become a total wiz when it comes to Shopping campaigns. She has that rare combination of a math/science brain AND a creative/literary brain, which makes her a perfect fit for digital marketing.

Steph likes to dig for answers and has a knack for uncovering hidden opportunities – not just in her accounts, but also in her life.


Tony in Vietnam with a special friend
Tony – Web Developer/Designer

What would we do without Tony?

Tony is who we turn to with all of our website and design problems.  A developer, photographer, designer and all-around problem solver, Tony is an amazing resource and extremely skilled at creating user-friendly, Google-friendly websites.

Another long-term traveler and a big “foodie”, Tony has been to some pretty interesting places and is always game to try anything.


Leah hanging out with her best friends
Leah – Director of Operations and Facebook Account Manager

Leah’s middle name should be “attention-to-detail”!  Nothing gets past her and we all love that about her!

As a CPA that home-schooled her kids, I knew Leah would be able to handle anything we threw at her.  And boy do we throw things at her.  There isn’t a project or task that she can’t do, and without her, everything would probably come screeching to a halt. From coding to reporting, Leah has learned and mastered it all.

Leah currently lives in Mammoth Lakes, CA and spends a lot of time outside with her two small dogs (ha!).  Fun fact: Leah has never met a spreadsheet she didn’t like!



Reaction concepts Tracey Goodman
Tracey & one of her monsters
Tracey – Adwords/Bing/Gemini Account Manager

Tracey has been managing Adwords accounts for 4 years and has a special knack for YouTube campaigns.

With a talent for getting to the bottom of a problem, Tracey’s tenaciousness is a big asset when trying to unravel why an account is behaving the way it is.  She won’t accept poor results on any of her accounts and is quick to jump on a call with Google to figure out what is happening and how to fix it.

When Tracey isn’t busy optimizing and analyzing her accounts she is probably at the gym or dealing with the havoc caused by her 4 dogs and one (vicious) cat.


Katie flying through her day
Katie – Facebook Account Manager

Don’t ask me how Katie gets anything done (as a mother to 4 small kids), but somehow she manages to squeeze more into a day than is humanly possible.

Katie came to us with a human resources background and was a quick study when it came to Facebook Advertising.  She is very creative, but also analytical, a perfect combination for social media advertising.  She is also young enough to “get” social media marketing!

Another Mammoth Lakes, California resident, Katie enjoys being outside and enjoying nature in all seasons.  She has learned a lot from Leah, and we are impressed that she seems to understand Leah’s spreadsheets.

That is Megan on the left
Megan – Adwords/Bing/Gemini Account Manager

Megan is our newest account manager.  She is a certified dive instructor, living in Playa Del Carmen, Mexico, and has taken to Adwords like a sea turtle to water.

When she isn’t diving, Megan has been managing accounts and learning all she can about Adwords, Bing, and Gemini. She may be new at this, but she sure is good at it!  In fact, because she started her Adwords career with the new Adwords interface, she actually understands how the new platform works better than the rest of us.

Even though Megan is from Michigan, she seems to have adopted the very chill attitude of her current location in Playa – always smiling and never flustered.  That positive attitude is infectious making Megan a joy to work with.


Not so sure about us Danielle?
Danielle – Adwords/Bing/Gemini/LinkedIn/Facebook Account Manager

Danielle comes to us with many years of PPC account management experience and has become our go-to manager for B to B clients and clients looking for help with lead generation.

One of the best things about Danielle is her responsiveness and ability to react to client requests quickly and efficiently.  She has taken on some difficult accounts and her track record is very impressive – exceeding most client’s goals and expectations within a few months of taking on the accounts.

Danielle just moved from the sunny Southwest to the rainy Pacific Northwest, so I imagine she will have even more time to work on her accounts (lol).

Dana getting a facial
Dana – Content Manager/SEO Specialist

Another home-schooling mom, Dana knows how to learn without being taught.  She also knows how to keep the peace, multi-task and have fun!

Dana has taken on a variety of tasks including blog writing, and posting, newsletter creation and management, social media posting and simple WordPress changes.  She is creative and great at coming up with blog post ideas that really make sense in terms of SEO and user-based content.

Dana lives in the San Francisco Bay Area and is the super cool mom to two teen-aged boys.

Sarah – selling flowers?
Sarah – Project Manager, Social Media Marketing & SEO

Sarah is a master of Social Media and has been helping clients put their best foot forward on the internet for the last 5 years.  She is also a wiz at SEO and loves the technical side of “natural search rankings”.

With a BA in Management and Organizations as well as an MBA, Sarah is a great addition to any marketing team.  She is a critical thinker, creative and very responsive.  Not to mention bilingual in Spanish!

Sarah currently lives in Playa Del Carmen, Mexico – using that Spanish on a daily basis.

Somehow we ended up with a satellite office in Playa del Carmen, Mexico… From Left to Right: Tony, Steph, Megan & Sarah


Interested in working with us? Find out more.