Meet the Team

Lauri hiking in her local mountains

Lauri – Owner and Digital Marketing Strategist

Lauri discovered digital marketing about 10 years ago and hasn’t looked back since. With a solid business and entrepreneurial background, digital marketing was just the next step in marketing and business growth and something that came naturally to her.

As the founder of Reaction Concepts, Lauri puts her MBA in Marketing to good use, helping clients to strategize and plan for maximum growth, and she’s great at adjusting these plans when needed.  As a leader, she is responsible for making sure that her team has the very best skills and tools to do their jobs well so they can help their clients’ accounts grow.

When not monitoring PPC accounts, reviewing email campaigns, installing conversion tracking codes or reading hundreds of emails, Lauri likes hiking locally and traveling internationally.

Leah hanging out with her best friends
Leah – Director of Operations and Facebook Account Manager

Leah’s middle name should be “attention-to-detail”! Nothing gets past her and we all love that about her!

As a CPA that home-schooled her kids, I knew Leah would be able to handle anything we threw at her. And boy do we throw things at her. There isn’t a project or task that she can’t do, and without her, everything would probably come screeching to a halt. From coding to reporting, Leah has learned and mastered it all.

Leah currently lives in Mammoth Lakes, CA and spends a lot of time outside with her two small dogs (ha!). Fun fact: Leah has never met a spreadsheet she didn’t like!



Steph in Croatia checking out the view
Stephenie – Senior Account Manager

A long-term traveler, Steph is a “digital nomad”, working on her accounts as she continues to explore the world.

With a Ph.D. in Psychology, Steph takes a very scientific approach to her accounts and has become a total wiz when it comes to Shopping campaigns. She has that rare combination of a math/science brain AND a creative/literary brain, which makes her a perfect fit for digital marketing.

Steph likes to dig for answers and has a knack for uncovering hidden opportunities – not just in her accounts, but also in her life.


Tony in Vietnam with a special friend
Tony – Designer/Developer

What would we do without Tony?

Tony is who we turn to with all of our website and design problems. A developer, photographer, designer and all-around problem solver, Tony is an amazing resource and extremely skilled at creating user-friendly, Google-friendly websites.

Another long-term traveler and a big “foodie”, Tony has been to some pretty interesting places and is always game to try anything.


Reaction concepts Tracey Goodman
Tracey & one of her monsters
Tracey – Account Manager

Tracey has been managing Adwords accounts for 4 years and has a special knack for YouTube campaigns.

With a talent for getting to the bottom of a problem, Tracey’s tenaciousness is a big asset when trying to unravel why an account is behaving the way it is. She won’t accept poor results on any of her accounts and is quick to jump on a call with Google to figure out what is happening and how to fix it.

When Tracey isn’t busy optimizing and analyzing her accounts she is probably at the gym or dealing with the havoc caused by her 4 dogs and one (vicious) cat.


Katie flying through her day
Katie – Facebook Account Manager

Don’t ask me how Katie gets anything done (as a mother to 4 small kids), but somehow she manages to squeeze more into a day than is humanly possible.

Katie came to us with a human resources background and was a quick study when it came to Facebook Advertising.  She is very creative, but also analytical, a perfect combination for social media advertising. She is also young enough to “get” social media marketing!

Another Mammoth Lakes, California resident, Katie enjoys being outside and enjoying nature in all seasons. She has learned a lot from Leah, and we are impressed that she seems to understand Leah’s spreadsheets.

That is Megan on the left
Megan – Account Manager

Megan is our newest account manager. She is a certified dive instructor, living in Playa Del Carmen, Mexico, and has taken to Adwords like a sea turtle to water.

When she isn’t diving, Megan has been managing accounts and learning all she can about Adwords, Bing, and Gemini. She may be new at this, but she sure is good at it! In fact, because she started her Adwords career with the new Adwords interface, she actually understands how the new platform works better than the rest of us.

Even though Megan is from Michigan, she seems to have adopted the very chill attitude of her current location in Playa – always smiling and never flustered. That positive attitude is infectious making Megan a joy to work with.


Sarah – selling flowers?
Sarah – Project Manager

Sarah has been helping clients put their best foot forward on the internet for the last 5 years. She is not just a specialist in one area, but has helped clients with social media, seo, and traditional marketing.  She excels at pulling teams together and making sure that projects stay on time and on budget.

With a BA in Management and Organizations as well as an MBA, Sarah is a great addition to any marketing team.  She is a critical thinker, creative and very responsive. Not to mention bilingual in Spanish!

Sarah currently lives in Playa Del Carmen, Mexico – using that Spanish on a daily basis.

Run, Karla, Run! Someone must be chasing her….
Karla – Social Media Strategist

If you are looking for a professional marketing take on Social Media, then Karla is your gal. With more than 10 years in the digital media world, Karla has an amazing grasp of all types of digital marketing – and when you understand paid search and SEO it makes your social strategy that much better.

Karla has a very easy going personality, and like the rest of us, she has a love of travel. Unlike the rest of us… she likes to run. I’ve also come to understand that she prefers beer to wine.

Karla lives in Dana Point (near San Diego).

Somehow we ended up with a satellite office in Playa del Carmen, Mexico… From Left to Right: Tony, Steph, Megan & Sarah


LA Office meeting… From Left to Right: Mickey, Lauri, Tracey, Leah & Karen
Interested in working with us? Find out more.