Success is measured differently for each client. Some clients are looking for customers to be driven to their online store to improve their direct sales. Others will be interested in site visits or trying to improve their brand awareness. At Reaction Concepts, we tailor each approach to each individual company, and celebrate their successes. For this reason – we don’t charge based on a percentage of adspend. This is counter intuitive to our philosophy of getting MORE out of your campaigns for LESS budget. We believe that working hard to optimize your account and making it as efficient as possible is a much better use of your marketing dollar than just bumping up your budget when you want to drive more traffic.